Mixing Your Marketing Video Tutorials to Create Social Networking Sparkle

A social networking marketing video tutorial is so easy to come by these days, just visit the online free site of Vodpod, or the infinitely popular site of YouTube, or any other social networking website that will host a video. Both of the two mentioned websites are popular sites where people may place a marketing or personal video tutorial about any one of hundreds and thousands of topics.

Vodpod is promoted as the place for social networking to "show the world your favorite videos." And as with many other Social networking video platforms, Vodpod is connected to other social networking sites like Twitter, Facebook, WordPress and the all-encompassing Google that is everywhere now, marketing video applications and a tutorial on almost every site, instructing users what to do.

What we must remember about social marketing is that a video is not necessarily as powerful as we believe unless it has a space to comment on it or offers some sort of tutorial upon which a viewer may react. The key to success is audience participation. The beauty of video, however, is that a picture speaks a thousand words for some. A video can convey precise information in a tutorial format that is both instructional and can be entertaining. The entertaining part is important here because a marketing video should bring in the audience as a social networking function. A marketing video should not just talk at the viewer in the tutorial format, but involve him or her in some way to make it truly social. A simple commentary from a viewer of, "do you like this?" or "how would you do this differently?" can evoke a number of responses and posts.

A social networking marketing video tutorial is beneficial when offering instructional content to describe a complex process or operation, or augments written documentation found on a website, blog or even possibly ordered online and in print form in the users hands. A self-made video that is in a format that is easily passed around Web 2.0 websites can be quite beneficial to the company when shared.

Timing is important too, so your video should not be excessive, as in over four minutes, or about the length of a popular song, unless it is quite detailed. In this case, maybe it doesn't belong on a Web 2.0 site. There are plenty of other mediums such as direct mail, print, radio and TV to "talk to" customers besides using social networking, so don't overuse your marketing efforts with a video, even if it is just a tutorial.