1. You need to know the difference between spamming and posting often. You do not want to spam Twitter. That is a quick way to lose followers. Twitter is a social network, not a spamming network. If you spam your followers, you'll lose them or get ignored. Instead post meaningful and relevant content.
2. Be sure to post a picture and some information about your business on your profile. A picture of yourself or something relating to your business works best. If people can learn a little about you or your business on your profile, they'll be more likely to follow you and see what you have to say.
3. Keep it brief. That's the whole point of Twitter. Your product might have 20 or more great features. Don't try to tell your readers about all of them on Twitter. Just post one or two with a link to your website or blog where you can go into more detail about your product or services.
4. Encourage conversation. Post polls, ask questions, or come up with other creative ways to engage your followers. Conversation is an important part of marketing yourself or business on Twitter.
5. Follow others. When you follow someone, they are notified. Many people will follow you back, thus increasing your Twitter network. Some users will look to follow the people another user is following.
6. Along with the above tip, find a program you like to automate your following. A program like Tweet Adder or Bird Feeder will allow you to gain a large number of followers quickly and almost effortlessly.
7. Go mobile. There are lots of applications that let you use Twitter while on the go. Blackberry and iPhones have several each. If your phone doesn't support one of these apps, you can use text messages through Twitter to post updates. This is great if you think of something while on the go that you want to get out to your followers right away.
8. Re-tweet posts of others. If you find something someone else had to say useful, chances are your followers might as well. Re-tweet it. Sure you might be giving some business to that person, but maybe they'll return the favor in the future and re-tweet one of your posts out to their readers.
9. If you can, send some personal direct messages out to new followers. You can have an auto-responder do this, but they are impersonal, and most people can recognize them from a mile away. Mention something on the new followers profile that you found interesting. Again, you are engaging your followers, hopefully, building a follower for life.
10. Have fun! Twitter can be a blast if you let. Enjoy yourself.
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